We will keep our word, tell the truth, and treat you with respect. Our track record of leadership—from the military to millions in revenue—ensures we’re ready to lead on day one.
We still believe in things like keeping our word and the simple value of a handshake.
We believe the right team enabled by the right culture can accomplish anything. For us, that culture starts with trust, a "we first" mentality, and a willingness to have your ideas challenged.
We avoid mediocrity in both planning and execution, in both work and personal life. We seek our best in virtue, honor, and performance, while staying humble and grounded.
Honor is both our watchword and obligation. It shapes how we act towards business owners, their businesses, and their employees. A choice between doing the right thing and making a quick buck is an easy one for us; we'll do the right thing every time.
We talk—and plan—in decades and generations. We believe that you reap what you sow. And we believe that no ideal is realized without sacrifice. Building this takes high-achievers with great souls.
We call the Grand Canyon State our home and are committed to building our families and careers here.
We grew up here, cheering for the Diamondbacks back when it was Bank One Ballpark and when Gonzo hit that game-winner. We’ve endured the summers, hiked all over the state, and watched the monsoons roll in every year.
We both left for a few years for school and to serve in the armed forces. Now we have the chance to do what we have always dreamed of—return home, build a business, and raise our families in the Grand Canyon State.
Early 1900s
Joel’s great-great-grandparents first arrive in Arizona, settling in Tucson. His great-grandfather, Jason “Red” Greer, would become a Hall of Famer at the University of Arizona and go on to coach the football team at Tucson High School for nearly four decades.
1990s
Chris spends his boyhood in Ohio and Texas dreaming of becoming a cowboy, a dream that comes a little closer when the family moves to Arizona.
1990-2008
Joel and his four brothers grow up in Scottsdale at the foot of the McDowell Mountains. He attends Veritas Preparatory Academy in North Phoenix.
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2002-2015
Chris helps pass legislation to protect victims of abuse and heads to Arizona State University. After graduation, he joins a startup helping small businesses grow and leads a team of twenty.
2013-2020
After college, Joel joins the Marines. He serves as an infantry officer and deploys to the Middle East with 2d Battalion, 7th Marines during Operation Inherent Resolve.
2015-2023
Chris completes business school, joins the Army as an intelligence officer, and deploys to northern Iraq with US Special Operations Command supporting the effort to defeat ISIS. After the deployment, he heads back to school for an MPA.
2020-2024
Joel leaves active duty, marries the love of his life, and returns to school to earn a JD/MBA.
2024 and beyond
Chris and Joel form Verde Peak Partners with a shared commitment to buy a small business, serve the community, and build their families and careers in the Grand Canyon State.
We’re ready to buy a business from an owner who cares what happens next. If that sounds like you, we’d love to talk.
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